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Studio

We work with brands, founders, and creatives who care about culture–the kind of people building things with substance, not noise. Whether it’s shaping a brand, hosting a dinner, or telling a story worth reading, we thrive on bringing interesting people together to connect, collaborate and kick around industry-shaping ideas.

Our work

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Event Planning

Book Launches

We organise tailored book launches across Europe. Recent projects include Deepa Paul’s Ask Me How it Works in Berlin and the Lisbon launch of Adele Walton’s Logging Off at Salted Books—each planned in close collaboration with authors, publishers, and local venues.

Editorial

LOST iN Guides

We worked with LOST iN on the 2025 rerelease of their Amsterdam guide, bringing a local’s insight to the editorial process. Known for their elegant, design-forward take on travel, LOST iN helps readers connect with the true character of a city—and we helped make sure Amsterdam’s coolest, most current spots made the cut. From hidden food joints to culture-rich corners, every edit was made with care and a sharp eye for what makes the city unique.

Growth Strategy

Twin City Global

We collaborated with Twin City Global on partnerships and growth strategy. Our work has landed them in Condé Nast Traveller and we recently co-hosted an exclusive event in Berlin’s Mitte, bringing together the city’s most inspiring creatives, artists and entrepreneurs. Our ongoing partnership spans cities and continents, with new projects always in motion.

Connections

Airbnb Experiences

One of our favourite projects is working with CAPE Creative for Airbnb. We support their Airbnb Experiences ‘Originals’ in Paris, Amsterdam and Sydney, curating flagship cultural launches. From award-winning bartenders to art critics and chefs, we connect with standout talent to create one-of-a-kind cultural moments.

Event Series

Apple: Made for Business

We partner with Apple on Made for Business in Paris, an event series for small business owners and entrepreneurs. Our latest event explored what it means to build a brand today. Hosted by Raphaël Isvy, the session brought together top creative talent—like architect Sophie Dries and author Michel Dupuoy—to share how personal values can shape and distinguish a brand, across industries from design to cuisine.

What we do

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Curated experiences
For people and brands

  • From intimate gatherings to large-scale moments, we create experiences that feel like your brand in motion. The lighting, the music, the faces in the room—all chosen with intention. Every element adds up to something memorable, social, and beautifully on-brand.

  • We bring together the right mix of people, good food, and easy energy—dinners that feel personal, with just enough polish. Designed to bring people together that understand connection happens best around a table, and that social capital is the most rewarding currency.

    We regularly host events across the world. See our upcoming events, or host one yourself! Contact Phoebe for event enquiries.

  • Whether it’s a book launch, gallery takeover, or a pop-up that blurs the line between retail and culture, we help you create moments that introduce your brand with personality. From the guest list to the playlist to the afterglow, everything’s considered—immersive, effortless, and designed to feel organic, not orchestrated.

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Branding
People, places & things

  • We get to the heart of what you do and why people should care. It’s less about demographics, and more about energy—how your brand makes people feel and what it stands for when no one’s watching.

  • This is where we shape the visuals, tone, and little cues that make people recognise you instantly—a logotype that actually fits your personality, colours that feel like the mood you’re trying to build, words that sound like your world.

  • From websites to online and offline launch moments to those tiny details people remember (a playlist, a table setting, a great bottle of wine), we help your brand show up naturally in the spaces and scenes it belongs in. Nothing forced, nothing overdone—just presence with purpose.

Editorial
Ideas with pulse

  • From a brand’s in-house magazine to a collaborative publication, we help shape the story. We define the tone, structure, and rhythm that make your editorial world feel cohesive, the kind of content strategy that doesn’t feel like one. Cohesion with personality, polish with point of view.

  • Whether it’s coffee with a founder or a deep dive with someone shaping the cultural landscape—a creative director, editor, or tastemaker—we share the stories of the people who turn ideas into influence. Read about the future of radio with Fernando Augusto Pacheco, Senior Correspondent at Monocle or get to know Pia Brynteson, Content Editor of Dua Lipa’s editorial platform.

  • Whether it’s coffee with a founder or a deep dive with someone shaping the cultural landscape—a creative director, editor, or tastemaker—we share the stories of the people who turn ideas into influence. Read about the future of radio with Fernando Augusto Pacheco, Senior Correspondent at Monocle or get to know Pia Brynteson, Content Editor of Dua Lipa’s editorial platform.

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Past projects

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Digital content library creation for DEI non-profit
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Brand identity & tone of voice for fractional expert community
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Brand activation and digital design for collaborative teaching platform

There are many ways we can work together, from long-term, high-impact campaigns, to more agile, sprint-style projects that get you launched, fast.

Services

360° Marketing Campaigns
Copywriting + Editorial
Insights Reporting
Market Research
Visual Identity
Brand Strategy
Growth Strategy
Events Support

Clients

Airbnb 
Blinkist

Bumble

Hinge

Inner Circle
Loop

Rocycle
The Lovie Awards
University of the Arts London 

Contact

hello@social-capital.studio

DM us on Instagram 

 

Our team is global, so message us from anywhere, anytime.

Meet the team

Phoebe Dodds

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Global connector and ecosystem builder linking brands, startups, and VCs across continents. With a background in startup growth, editorial strategy, and service design, Phoebe has scaled early-stage companies across Europe and the US through powerful partnerships and content. A frequent guest lecturer and mentor, her work has appeared in Harvard Business Review, Vogue Business, and Forbes, amongst many others.

Hannah Rinne

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A brand strategist with deep roots in sport and culture, Hannah brings 10 years of experience in marketing, partnerships, and creative activations. She’s led 360 campaigns and events across the Nordics, DACH, and Benelux, for brands like JD Sports and Rocycle, where she helped build one of the Netherlands’ most innovative fitness communities. A long-time fitness instructor who recently added DJ to her list of talents, she brings energy and cultural fluency to every project.

Lauren Grace

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A design lead with a decade of experience, Lauren specialises in visual identity and design systems. She’s partnered with both startups and legacy brands across the UK, the US and Europe to translate vision into lasting impact. Lauren’s approach balances strategic thinking with precision execution, backed by a sharp eye for detail and an instinct for what makes design not just look good, but work seamlessly.

Have an idea?
Let's chat.

Social Capital

Global platform connecting brands, people, places + things worldwide.

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Based in NYC, London, and Amsterdam, working globally.

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Interviews

Amsterdam • Berlin • London • NYC • Paris • Sydney •

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